How DIGITIC Boosted Quality Leads for Our Law Firm Client

The law offices of Christie Farrell Lee & Bell have historically been a leader in serious personal injury in Indiana. They hired a LARGE marketing agency who works with hundreds of clients at a time, and were struggling to get REAL results from the campaign. Three years had passed and the ROI wasn’t paying off for them. The reason why was simple. Their competitors were ranking better, getting more share of voice online, and struggling to get new, quality leads organically. Indiana is a crowded market, with hundreds of personal injury firms vying for client attention, but our client didn’t want to be the “billboard attorney” or invest into older, traditional advertising channels, such as TV and radio ads. They wanted more visibility naturally and organically from platforms where people are actively searching for legal help, such as Google.

CFLB needed a more aggressive and advanced SEO strategy and more importantly, implemented the right way onto their website. The goal was to become the legal experts and show visitors and search engines that CFLB is the authority on all things personal injury in Indiana, including truck accidents, car accidents, medical malpractice, and premises liability cases.

DIGITIC developed a custom SEO strategy specifically for CFLB’s website to target their priorities and expand their presence outside of Indianapolis into other highly populated cities to capture a wider audience and drive more visitors, leads, cases, and ultimately more revenue for the firm, by implementing our content strategy, acquiring links from other trusted legal websites, and fixing their technical website issues. These tactics all worked towards helping the firm rank for its desired keywords while making their website more helpful and authoritative.

Key metric increases:

• Organic phone calls increased each month by 102% 
• Organic traffic increased by 203% more  visitors each month
• Important keywords increased to #1 on Google, including terms for car, truck, premises liability, medical malpractice, and hundreds more.

More notably, we were able to land them a major case within the first 90 days of the campaign, which not only paid for their SEO budget they were spending with DIGITIC for the entire year, but for the next 3 years worth of budget because of the medical malpractice case resulted in a huge settlement. The client got a ROI on their investment with us in just three months.

They are one of our best “before & after” case studies after switching to us from another underperforming agency and are now entering year three of our partnership. Their campaign continues to produce compound returns for their business and they are well set up for future growth as well.